Cutting Edge Logos

How to design a logo?
1. Set the name in a retail typeface
2. Cut off some corners in Illustrator
3. Cash a big check

Deleting parts of strokes in letters is usually equally silly as the uninspired rounding of corners. 
http://casamilan.acmilan.com
PLAY PROUD says UEFA? With corners in Adobe Illustrator you mean?More here
This “customization” for the sake of customization of sans serifs has got to stop. Quote from: http://www.underconsideration.com
Welcome, Atlantic Coast Conference! Your new logo fits right into our gallery of uninspired “cutting-edge” designs. 

Welcome, Atlantic Coast Conference! Your new logo fits right into our gallery of uninspired “cutting-edge” designs. 

“… I wish they had resisted the urge to trim into the t’s — sure, they mimic the curve of the owl, but they look very weird” says Brand New 
😳😳😳

One of many Auckland City Council cutting edge variations with many more on their website

Here’s another cutting-edge logo, in all its offset path roundness artifact glory.
The design studio Siegel+Gale also wanted to be part of our hall of shame and made this re-design for SAG-AFTRA. 

Next time, ask a type designer. They know this stuff.