Did they roll a dice to decide which corners should be rounded?
Isn’t it great? You spend 5 minutes in Illustrator to change that t of Akzidenz Grotesk and you can sell it as logo.
Seems like designers won’t learn from this Tumblr collection and do it over and over again.
“The rounded corners in the R and A baffle me …”
says Brand New
Rounding the bottom left corner has been done a lot already (e.g. Blackberry), so FCB is trying some scissor-cutting on the right side.
Another fine example for this gallery. Also check out the headline font on their website.
Don’t run with scissors! You might accidentally cut off the stem of a letter.
A stretched Handel Gothic with a cutoff corner as “corporate design touch“. Fittingly, the slogan they use on their website is “Cutting-edge automotive part world”. ;-)
You can have an uninspired cutting-edge logo design and still be the world’s biggest chip maker.
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